DISCUSSION

Please send your feedback using the provided contact form. For the purposes of discussion and the requirements of this project, all responses will be published anonymously on this page and then deleted at the end of the academic quarter.

Thank you for participating!

Please take a moment to look over the site and answer the following questions. Your participation is greatly appreciated!

MEDIA LITERACY

When you hear the phrase "media literacy", what first comes to mind?

After reading the TEXTUAL APPROACH page, does this aspect of media literacy seem more clear? Is there anything that should be clarified?

Do you think this sort of study should be included in an elementary school classroom in any way? Why or why not? To what extent?

ADVERTISING TO CHILDREN

After reading the BACKGROUND page, what are your initial reactions to the statistics presented? Do they resonate with your experience? Do you think advertising to children is appropriate? Who should be held responsible?

APPLYING TO THE CLASSROOM

Check out one the provided lesson plans. Imagine its use in an elementary school classroom.

What steps are missing or points need to be clarified, either for the teacher or the student? Is there enough information at an appropriate age level? What is done well and what is the most glaring need for improvement?

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11/22/2014

I like your idea of getting students to see the intentionality behind product packaging.

I would recommend the use of multiple artifacts so students can analyze them in pairs of small groups to increase student engagement.

You might consider trying one of the following lesson structures.

Gradual Release: (more teacher directed)

I do – Teacher models product analysis
We do - Guided by teacher, the class does a product analysis together
You do – independent analysis (like on a worksheet)

Inquiry-based (more student directed)

Put an image of an artifact on a screen and start asking questions.

Put students in pairs or groups with an artifact.

Give them questions to ask/discuss. If there’s something for them to write or draw, they are more likely to stay on task. J

Have a whole class discussion and do your teaching

Should you present this twice,, you might consider trying each lesson structure.

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Discussion

11/26/2014

Yes, your textual information does zero in with clarity the meaning of media literacy. I think the students who are presented with this material will catch their interest and that they will be eager to participate if you have things tangible that they can look at and perhaps answer questions about in a small group working together. Enjoy doing this! Sometimes a special feature to them gives them direction for life!

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11/28/2014

Media literacy. What first comes to mind is someone's level of understanding in wading through the information presented through media. Sometimes when an ad explores something a new way we don't get it the first time (eg don't recognize the celebrity or get why a particular symbol is tied in with the product). Yes. It helps stratify layers of intellectual vs emotional appeals being used. Then judgment can be used to see whether those appeals are appropriate for the given medium or audience. Not really included, but I'd think parents, teachers, and staff should be aware of this. It seems egregious over consumption but not surprising. Ultimately I think parents are the most responsible gatekeepers but everyone should proceed in wisdom and good conscience, implementing and occasionally raising the ethic of different industries/roles we find ourselves in.